I was engaged by Bendigo Bank to bring a new community award to life through custom logo design and printed marketing collateral.
Bendigo Bank consider themselves to be Australia’s better big bank. They offer personal, business, wealth and community banking and much more. Bendigo Bank entrusted me with the creation of their new community award. The brief was to design a custom logo and an eye-catching flyer that would embody the award’s spirit while staying faithful to Bendigo Bank’s specific brand colour palette and fonts. This dual challenge of infusing the award’s identity while aligning with the established brand elements required a delicate balance of creativity and brand coherence.
The success of the inaugural awards prompted Bendigo Bank to extend their collaboration into the following year. Their decision to return for an updated flyer demonstrated the impact and effectiveness of the initial design. By strategically blending bespoke design elements with unwavering adherence to established brand guidelines, I confidently introduced a new community award and propelled it to a level where its visual representation seamlessly embodies the core values of Bendigo Bank.
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